For the Czech shading technologies manufacturer Maron, we made an animation presenting a few of their products. As opposed to a real video shooting, this time the client had the opportunity to choose any building and control nearly everything in the scene. This presented a challenge for us and we are happy that the client was satisfied with the scene we designed from the beginning. The video consists of several types of shots where the viewpoints of the whole alternate with detailed product close-ups whilst a demonstration of their function takes place. Such aspect required the creation of a model and subsequent animation of movement of the individual product parts. Creating the video completely in 3D environment also brings many benefits for clients, such as the ability to edit the animation after its finalization. Let’s face it, it is easier (and cheaper) to remove or add the desired piece of furniture on the computer, rather than physically going to the shooting location and redoing all the work, would you not agree?