KULINA / SMEG

We created a series of graphic backgrounds of Smeg products for a Czech kitchen equipment retailer. During the creation we paid attention to the maximum visibility of the product, especially for lifestyle renderings in scenes. For each product we delivered studio renderings, lifestyle renderings and a short animation. We also created colour variations of the product and for selected products we also created an interactive model with a built-in configurator and the possibility of displaying it in space using AR.

Compared to photography, we were able to create the required deliverables using 3D graphics at a significantly lower cost, with the client having the ability to edit and correct the graphic deliverables at all times to an extent that is unrealistic when taking photos. The great advantage is that once a 3D scene is built, it is saved and ready for further work. It can be returned to even after a longer period of time, which can be a problem when using a photo studio.